Housework is one of the many responsibilities that come with homeownership—and until recently, women were believed to take on the lion’s share.
“The perception that home care is only women’s work is inaccurate,” says Sarah Peters, global business partner with Nielsen, which recently released results from its Global Homecare Survey that deflate the widely-held notion.
Forty-five percent of respondents to the survey reported men and women either divide chores, or men perform them solo.
Thirty-one percent of respondents reported cleaning and doing laundry daily. One of those tasks, however, falls on women’s shoulders more often than men’s. Forty-four percent of respondents to the survey reported women doing the majority of the cleaning; 28 percent reported sharing the responsibility.
The survey also explored the motivators behind purchases related to housework, revealing a notable trend: environmentally-friendly products matter. A significant portion of respondents to the survey reported a preference for cleaning products that are organic and/or all-natural, with sustainable packaging and high-efficiency capabilities that consume less resources.
Published with permission from RISMedia.